Frameo Privacy Policy

Frameo ApS (“Company” or “frameo” or “we” or “us” or “our”) operates and (the “site”) and provides the frameo mobile app for Android and iOS (the “app”) and the frameo frame app (the “frame”).

We take your privacy seriously and are committed to protecting the information we collect. We have written our privacy policy to be understandable for humans (not just lawyers). By using our app or frame, future products, services or features we develop and introduce, or our website (together the “Services”), you consent to the collection, processing and disclosure of data concerning you in accordance with this Privacy Policy.

You may find our Terms of Service here.

Data collection

Information we collect when you use our Services:

We collect some of the information generated by our services (“Log Data”). This Log Data may include information such as your device’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit or use of the app or frame, the time spent on those pages, which IPs communicate together through our servers and other statistics. IP addresses are anonymized wherever possible.

Photos and videos shared through the app are never collected by us or third parties. Communication between app and frame is end-to-end encrypted which makes it impossible for us or any third party to see your photos or videos. 

This ensures your privacy when sending photos through our Services.

Cookies and Similar Technologies:

We may collect information about your use of our Services through the use of cookies, pixels or similar technologies. For example, we may use this information to provide or improve our Services, for measurement and analytics to better understand how our Services function and are used, or for internal operations. Cookies are small pieces of data that are stored on your mobile phone, computer, or other device. Pixels, often used in connection with cookies, are small instances of code placed in web pages that do things like allow another server to measure how frequently web pages are viewed and used.

Third parties may also use cookies to collect information about your activities on our website. Your browser or device may offer you control over the use of cookies or other technologies when you use the Services. For example, you may be able to set your browser or device to disable, clear, reset or block the use of cookies or similar technologies.

Information we collect when you create a Regular Account:

When you create a Regular Account in your Frameo app you may provide us with the following data: Name, Email address. No other personal information is collected from the creation of the user account.

Information we collect when you add a subscription to your Regular Account:

None. The payment is handled by Google Payments or Apple Pay, so there is no need for Frameo to collect any personal information. Furthermore, information regarding your payment, such as credit card information, is not shared with Frameo by Google Payments or Apple Pay.

Third Party Data Processing

We use automated devices and applications to evaluate usage of our app, frame and site. We also may use other analytics to evaluate our Services. We use these tools to help us improve our Services, performance and user experience. We do not share your personal information with these providers. Some of our providers of these devices and applications are either located or have parent companies in the US. Where this is the case, our providers are certified under the EU-U.S. Data Protection Framework and all data transfer is protected with the necessary safeguards in accordance with GDPR art. 45.

For providers located outside of the EU who are not DPF certified, data processing agreements in accordance with the EU standard contractual clauses have been entered providing the necessary safeguards in accordance with the GDPR art. 46. If you wish to receive a copy hereof, you are welcome to contact us.

Joint controllership:

Frameo may from time to time use pixel technology such as Facebook Pixel, LinkedIn insight Tag and Google analytics. These tools allow us to measure and optimise our website and ads to make them more relevant to you. The collected data remains anonymous to Frameo since we cannot identify you from this data. However, the data may be saved and processed by Facebook, LinkedIn and Google for their own advertising purposes and they may in some cases be able to identify you by combining the data with data about you that they have previously obtained. It is Facebook, LinkedIn and Google who has the ultimate control of the information gathered through the mentioned pixel technology. You can opt-out of these technologies by declining tracking and performance cookies as well as targeting and advertising cookies on our website.

Legal basis for processing personal data

When we process your personal data, we always ensure that the processing is in accordance with the GDPR, namely that we always have a legal basis for the processing.

The legal basis for our processing of analytic data from cookies on our website is the GDPR art. 6(1)(a) and the Danish Executive Order on cookies section 3.

The legal basis for our processing of analytic data from our website and app, that is not derived from the use of cookies, is the GDPR Art. 6 (1)(f), as it is in our legitimate interest to make our website available to you, including improving and optimising the user experience.

Lastly the processing of contact information such as e-mail addresses and names are processed based on the GDPR art 6(1)(f) as it is in our legitimate interest to be able to contact our customers. Where we use your contact information to send newsletters and other marketing material, this is based on GDPR Art. 6(1)(b) as the processing is necessary in order to send you the newsletters if agreed by you.

Your rights as data subject

You have the rights as described below which you can exercise by contacting us at the below mentioned contact information. Your request will be answered free of charge, as soon as possible and no later than one month after receipt, however, up to two months if necessary due to the complexity or number of requests. In the event of unfounded or excessive requests, we have the right to reject it or charge a reasonable fee for answering it.

Your specific possibilities are:

Deletion of data

Information required for newsletters is kept until the consent is withdrawn or the consent has not been used for one consecutive year. We keep documentation that you have withdrawn your consent for up to 2 years after the consent has been withdrawn, in order to be able to defend us against any claims made for violation of the Danish Marketing Act, cf. § 37, subsection 3 and the Danish Penal Code § 93, subsection 1, no. 1, however only if there is an actual risk that such a claim will be made.

Personal data contained in cookies is deleted when the cookie expires or is deleted by you. Other analytics data such as IP-addresses are deleted after 13 months.

Your personal data is kept until you choose to disable your Regular Account. In that case profile data including online backup of your frames is kept for 2 months for the purpose of recreating the Regular Account if you should change your mind. After 2 months all personal data about you will be automatically deleted.


We take security of your information seriously and use reasonable electronic, personnel, and physical measures to protect it from loss, theft, alteration, or misuse. However, please be advised that even the best security measures cannot fully eliminate all risks. We cannot guarantee that only authorised persons will view your information. We are not responsible for third party circumvention of any privacy settings or security measures.

Changes to our privacy policy

We reserve the right to alter our privacy policy at any time. We will notify you of any alterations with reasonable notice through the service, such as by posting it on our website, by email, or otherwise. If you do not agree to the altered privacy policy, you may stop using our Services.


Should you wish to exercise any of your rights or if you have any questions regarding our Privacy Policy, please contact us via email: [email protected]

Last updated: 15-12-2023